HEALTH AWARENESS MEDIATION ROLE AMONGST HEALTH CARD LIVE STORY, HEALTH COMMUNICATION, HEALTH AWARENESS PROGRAMS, AND HEALTH LIVING CULTURE: A STUDY ON IRAQ MEDICAL COLLEGES

Abstract

This study aimed to examine the function of health awareness meditation in health card live narrative, health communication, health awareness programs, and healthy living culture among Iraqi medical college students. For this objective, data was collected using a self-administered questionnaire and a suitable sample approach from medical students attending medical colleges in the public sector in Iraq and utilized a quantitative research strategy, a cross-sectional study design, and the Partial Least Square (PLS)-Structural Equation Modeling (SEM) method. The PLS-SEM results reveal that health life card stories positively and statistically significantly impact health life culture and health consciousness. The health awareness program has beneficial and substantial effects on the living culture and health consciousness. On the other hand, health communication positively and significantly impacts the healthy living culture and health consciousness. Moreover, health consciousness has a good and important impact on healthy culture. Additional indirect impact results reveal that health awareness mediators considerably and positively the association between health life narrative, health awareness, health communication, and health life culture. Based on the findings, this study is regarded as a pioneering study that produced valuable results that might assist future researchers in conducting their studies. This research might also assist policymakers and medical college professors in understanding the significance of health activities in enhancing people's standard of life.