RISK PERCEPTION AND BEHAVIORAL RESPONSE IN SPORTS EVENT MANAGEMENT DURING PUBLIC HEALTH EMERGENCIES

Abstract

In the context of managing public health emergencies during sports events, this study investigates the factors contributing to public complacency through the lens of risk perception theory. It explores how individual characteristics, risk familiarity, and perceived controllability influence public responses and safety compliance. A randomized questionnaire survey was conducted, and the collected data were analyzed using SPSS for statistical evaluation. The relationship between risk perception and public complacency was further modeled using structural equation modeling (SEM) with Amos. Findings reveal that familiarity with health risks and a heightened sense of control over potential threats significantly increase public complacency, potentially reducing adherence to safety protocols during large-scale sports events. Conversely, low risk awareness correlates with more cautious behavior. These insights emphasize the need for tailored risk communication strategies and proactive public engagement during sports event management to mitigate complacency and ensure public safety.