THE COMMUNICATION STRATEGY OF IP ADAPTATION OF NETWORK LITERATURE FROM THE PERSPECTIVE OF FAN ECONOMY

Abstract

Adaptation of network literature IP has long been a popular choice for the construction and development of cultural industry and film and television industry, and both the industry and academia have paid high attention to it. In the cultural industry, more and more creators create original texts with the aim of being adapted into other forms of cultural products to meet the needs of industrial development. In the film and television industry, film and television production teams aim to produce phenomenal IP adaptations of network literature, fully utilizing the fan base of network literature and the actors themselves, in order to obtain a higher number of clicks, and significantly increase the overall topic of film and television dramas and the rate of economic returns. Under the joint drive of cultural industry and film and television industry, the fan economy has also been prosperous development, based on this, this paper will start from the perspective of fan economy, focusing on the dissemination status and optimization strategy of the network literature IP adapted drama to carry out an in-depth study, hoping to provide scientific and feasible suggestions for the good dissemination of the network literature IP adapted drama.