RESEARCH ON PUBLIC SATISFACTION EVALUATION OF LEISURE SPORTS SERVICE

Abstract

along with our country economy level of ascension, the national in the premise of meet the basic needs of life, concern for personal health improved significantly, the leisure sports service as an important indicator of present social civilization, the public satisfaction through ascension leisure sports service can not only reflect the government service level, can also accelerate the process of modernization and social development. However the leisure sports service in most regions due to the lack of service facilities and service quality cause the overall service level is not high. This paper for the analysis of leisure sports public service satisfaction, the fuzzy evaluation method is adopted in the construction of leisure sports service satisfaction evaluation indexes: environment, games, facilities experience, social value, on the basis of experience, the health of body and mind experience, constructs the comprehensive rating system of leisure sports service satisfaction, to determine the weights of every index. Then combined with the analytic hierarchy process (ahp), based on the leisure sports service satisfaction evaluation model, for the leisure sports service public satisfaction evaluation, through the example analysis of xx city, comprehensive evaluation of leisure sports service and more effective optimization scheme is put forward.