With the rapid development of science and technology, especially the breakthroughs of deep learning and artificial intelligence technology, new media has become an important channel for the dissemination of sports and health culture. Traditional sports and health culture communication is faced with challenges such as low efficiency of information transmission, insufficient audience participation and insufficient content individuation. Therefore, the innovation of new media platform based on deep learning is particularly important. With the rapid development of Internet technology and network, the network has become an important platform for people to obtain sports health culture information. The number of texts in the network has shown an explosive growth trend, but it is inevitable that there are problems of good and bad. Deep learning is a new research direction in the field of machine learning. In recent years, it has made a breakthrough in speech recognition, computer vision and other applications. Based on in-depth learning, this paper analyzes the changes of sports health culture communication under the new media environment, mainly through further analysis and sorting out the comparative study of sports health culture communication and traditional sports health culture communication, and takes "Nationwide Fitness Programs" as a main research object to promote the development of contemporary sports health culture communication, so as to discuss the value and current situation of sports health culture communication under the new media environment, The ultimate goal is to make a scientific prediction of the future of sports health culture communication in the new media environment through objective and calm analysis.