The sudden epidemic has caused great challenges to people's lives, and this epidemic has also had a certain impact on promoting the growth of the ice and snow sports industry. Therefore, it is necessary to study the policy framework of its growth in order to promote the growth of its industry. Therefore, this paper proposes research on the real dilemma and realization mechanism of the growth of its industry in the post-epidemic era. In the end, the realization mechanism of the growth of the ice and snow sports industry in the post-epidemic era has been well confirmed. The overall trend of the average scores of the testers in the two groups is quite different.