This study explores the crucial role of information technology in the preservation of sports history and the transmission of traditional sports values, using the 3D modeling of an ancient cuju goal as a case study. By leveraging advanced digital tools like 3ds Max and V-Ray, we accurately reconstructed the cuju goal, a significant artifact from the Tang and Song dynasties, based on historical documents and images. The research highlights the process of digitally preserving detailed structural and decorative elements, ensuring the longevity and accessibility of cultural heritage. The model’s historical accuracy and usability were rigorously evaluated through expert reviews and user experience assessments. Experts confirmed the model’s fidelity to historical sources, while users, including educators and students, recognized its value in educational settings. The study emphasizes how digital modeling not only safeguards historical artifacts but also plays a vital role in conveying the spirit of traditional sports to future generations. The successful integration of user feedback and technological tools in this project demonstrates the potential of information technology to enhance cultural preservation and educational outreach.