As virtual reality (VR) technology evolves alongside advancements in science and technology, its impact extends into various sectors, including sports and fitness. This technology, characterized by its sophisticated three-dimensional graphics, multi-sensory interaction, and high-resolution display capabilities, now offers unprecedented opportunities for enhancing athletic training and sports engagement. The integration of VR into digital media art within the sports industry allows for the creation of immersive training environments that simulate real-world conditions without the physical risks. These environments provide athletes with the ability to train more effectively, refine techniques, and enhance tactical awareness in a controlled setting. Additionally, VR technology revolutionizes fan engagement through interactive experiences that bring spectators closer to the action than ever before, offering a new dimension to digital sports viewership. This abstract explores the transformative potential of VR-based interactive systems in sports, detailing the technological foundations and their application in creating compelling, effective athletic and spectator experiences. The rapid evolution of digital media art, driven by these innovations, now supports a richer, more creative space for developing sports-related content, with significant implications for athletes, sports companies, and audiences alike.