This study explores the optimal allocation of resources for digital transformation in the sports industry, utilizing Stochastic Petri Nets to model the complexities involved. The research identifies critical factors that influence the success of digital initiatives in small and medium-sized sports enterprises. These include government support programs, strategic resource deployment in digital technologies, and the development of digital competencies. By examining the variance in resource needs among different enterprise sizes, the study provides tailored recommendations for maximizing digital transformation effectiveness. This approach not only enhances performance but also supports sustainable development within the sports sector.