The rapid development of virtual reality technology has brought revolutionary technical means for the mode of watching sports competitions, which can bring immersive and immersive viewing experience for the audience of sports competitions. This paper introduces the application of virtual reality technology in sports competitions, as well as the realization of virtual reality sports competition viewing technology. Around the virtual reality technology in sports viewing brought about by many aspects of change, for the audience to bring the experience of watching the game is discussed. As well as the huge economic benefits that virtual reality technology may bring, all the sports related industries have shown a high degree of interest. Virtual reality technology is bound to bring profound changes in the field of sports viewing.